Award: CAMPAIGN CATEGORIES \ C39. Best Use of Sustainability

The Income Eco Run (IER) is the flagship expression of this sustainability ambition. More than an event, it is a platform designed to turn zero‑waste principles into everyday action. By showcasing what sustainable behaviour looks like through real‑world practices, IER strengthens public understanding of Income’s long‑term environmental efforts. In a landscape saturated with sustainability messaging, a core challenge has been cutting through the noise and turning awareness into lasting behavioural change. IER addresses this by offering a tangible, participatory experience, one that makes zero‑waste living accessible, memorable and community‑driven.To pivot from a brand long associated with social impact to one driving environmental impact, Income made sustainability a core pillar of its ESG agenda, anchored by a commitment to achieve net-zero emissions by 2050 in line with the Singapore Green Plan.