Award: CAMPAIGN CATEGORIES \ C38. Best Use of Influencers/KOLs

To address the “Investment Paralysis” plaguing Hong Kong’s under-40 demographic, SC Invest launched a revolutionary content-led O2O ecosystem that transformed dry wealth management into an aspirational lifestyle choice. The campaign centered on the Wealth Coffee Blend Atelier, a physical sanctuary of “Mastery” where complex financial data was “liquidified” into a sensory and experience.

By identifying a creative parallel between the craftsmanship of World Barista Champion Mikael Jasin and SCB’s financial precision, we replaced intimidating financial jargon with the language of “Time” and “Taste.” The journey flowed seamlessly from a AI-powered Investment Personality Decoder—which gamified risk-profiling into lifestyle discovery—to a bespoke coffee tasting at the Atelier. Supported by 100+ personalized creative variants and celebrity advocacy from Cloud Wan, this hybrid approach proved that by “outsourcing” technical mastery to SC Invest, the next generation could finally reclaim their “Time for What Truly Matters.”