Award: CAMPAIGN CATEGORIES \ C38. Best Use of Influencers/KOLs

The 2025 CURRY BRAND ASIA TOUR (Chongqing Station), themed “Ignite the Big Stage 开启大场面”, shattered conventional NBA star China tour frameworks by pioneering Curry Con Sports Arena and Curry Camp — focusing on fan co-creation and youth basketball legacy. Through deep partnership with Chongqing’s municipal government, we explored a new “Sports IP + Urban Culture & Tourism” model. Professional immersive experiences forged emotional connections, successfully transforming star athlete IP into brand culture transmission and enhanced urban international influence. Achieving dual returns in emotional value and commercial value, we set a new benchmark for sports marketing.