Award: CAMPAIGN CATEGORIES \ C35. Best Sports Event

As fan expectations continue to evolve, NBA China faced the challenge of engaging audiences beyond traditional game viewing while demonstrating how AI and cloud technology could enhance the sports experience in a meaningful way. The key issue was translating complex digital capabilities into experiences fans could intuitively understand and at the same time actively participate in.

NBA China partnered with Alibaba Cloud to create an AI-powered fan game day that blended technology, creativity, and live basketball. Following a press launch announcing the collaboration, the initiative came to life at NBA House, where fans engaged with robotic basketball challenges, AI bullet-time replays, personalized AI-avatars, and multilingual AI voice hosting. A unified visual system and AIGC-driven creative framework that connected at every touch point.

The result was an immersive demonstration on how Alibaba Cloud intelligence can elevate sports culture and fan connection – bringing Cloud On, Game On to life.