Award: CAMPAIGN CATEGORIES \ C31. Best Retail Event

India, the world’s second-largest smartphone market, hosts over 30 brands competing for 700+ million users, all claiming AI supremacy. Amid this, Google Pixel 10, powered by advanced AI, needed to carve a distinct space. PMG India was tasked with creating a clutter-breaking launch that would turn retail into a nationwide moment and bring the brand belief “Ask More Of Your Phone” to life. Rather than traditional in-store displays, the campaign reimagined retail beyond the store, delivering an emotional, hands-on discovery experience. Across 8 cities and 12 premium Reliance Digital locations, customers engaged directly with the Pixel 10, exploring its AI capabilities in immersive, memorable ways. This approach transformed ordinary retail touchpoints into moments of excitement and curiosity, capturing attention, elevating brand perception, and establishing Google Pixel 10 as a standout contender in India’s competitive smartphone landscape.