Award: CAMPAIGN CATEGORIES \ C29. Best PR Stunt

When VinFast entered the Philippine EV market, it faced more than competition. It faced skepticism shaped by association bias toward unfamiliar Asian electric vehicle brands. A quiet showroom launch would not be enough to shift perception.

So VinFast took to the streets.

The VinFast Philippines x Vietnam Friendship Caravan transformed public roads into moving declarations of confidence. Over four weekends, a synchronized fleet of vibrantly wrapped vehicles traveled through major cities and historic landmarks, turning everyday traffic into high-visibility spectacle. Philippine and Vietnamese symbols reinforced regional solidarity, while KOL passengers amplified the journey in real time across social platforms.

The result was a PR stunt that replaced hesitation with curiosity. By placing its vehicles directly in public view under real-world conditions, VinFast demonstrated credibility instead of claiming it.

It repositioned VinFast as a visible, confident Southeast Asian contender ready to claim its place on Philippine roads.