Award: CAMPAIGN CATEGORIES \ C28. Best Outdoor Event

On November 1, 2025, Chengdu Tianfu International Circuit was once again ignited by the thundering roar of engines—the 2025 BMW M Festival returns with unprecedented intensity!

Curated by ACTIVATION GROUP in continued partnership with BMW, this edition transforms a year of anticipation into a high-octane celebration engineered for maximum immersion and pure adrenaline. The festival delivers an elevated spectrum of driving pleasure experiences, with sharpened focus on on-site engagement for every Bimmer. Leaderboard challenges, heart-pounding track experiences, and the fierce retrofit car PK show heated up the venue, channeling the purest form of driving pleasure directly to the passionate Bimmers.