Award: CAMPAIGN CATEGORIES \ C27. Best Media Event

Maruti Suzuki India Limited redefined the traditional auto launch with an immersive, experience-first media event for its new SUV Victoris, built around the powerful narrative: “Got It All.” Instead of a conventional unveil, the brand transformed product features into large-scale, sensory experiences — from a two-floor-high cinematic screenscape and Dolby Atmos–powered reveal to interactive feature zones that made technology, safety, performance, and connectivity tangible for media.

The strategy extended beyond the stage into a high-engagement media drive, where journalists tested AllGrip capabilities on curated tracks, experienced Level 2 ADAS in action, and created personalised, social-ready content through AI-led installations. Every touchpoint was engineered for storytelling, ensuring media didn’t just observe features but lived them.

The result was massive amplification: over 1.07 billion cross-platform views, double-digit engagement growth, and widespread feature-led coverage — firmly establishing the SUV as a tech-forward, youth-focused vehicle and setting a new benchmark for experiential media launches.