Award: CAMPAIGN CATEGORIES \ C24. Best Integrated Marketing

Cirque du Soleil’s return to Hong Kong with KOOZA marked a major cultural milestone for the city. After seven years away, the production transformed the Central Harbourfront into a world‑class big‑top venue, staging 64 performances across 54 days and drawing 127,596 attendees. Despite challenges such as low market familiarity, premium ticket pricing, and a crowded entertainment landscape, the campaign successfully re‑established Cirque as a premium cultural experience and strengthened Hong Kong’s positioning as a global hub for mega‑events. The show generated HK$258.75 million in marketing value and achieved a 93% satisfaction rate, signalling strong public demand for high‑quality cultural programming and reinforcing the city’s appetite for large‑scale international productions.