Award: CAMPAIGN CATEGORIES \ C15. Best Event Production

To launch the AUDI E5 Sportback, we abandoned the traditional car reveal to engineer a flawless technological spectacle. Our challenge was executing a “one stage, two experiences” concept using a massive, custom-built kinetic screen system.

We designed an interactive, AI-driven mingling space that seamlessly transformed into a 900-seat reveal stage in real-time. By engineering hidden track systems and flawless timecode automation, we made complex mechanics entirely invisible. The screens didn’t just display content; they physically opened portals, shifting the environment around the audience without a single dropped cue.

This masterclass in production didn’t just dazzle over 900 in-person guests, it also drove unprecedented commercial momentum. The flawless integration of physical engineering and digital storytelling generated a record-breaking 126 million livestream views and secured 10,153 vehicle pre-orders within just 30 minutes.