Award: CAMPAIGN CATEGORIES \ C15. Best Event Production

The “Adventure Park” at Ford Auto Shanghai 2025 was a transformative production designed to shift Ford’s local market perception from a traditional automotive manufacturer to a pioneering lifestyle brand. Moving away from the static, feature-led exhibits typical of the sector, we created a 1,575sqm immersive “Adventure Park” that allowed visitors to physically step into Ford’s diverse portfolio. By dividing the space into four distinct zones – Grit, Explore, Thrill, and Performance – we turned vehicle displays into atmospheric substantiations of the brand’s “Fun天性 去野行” (Fun by Nature, Go Wild) philosophy. Through a combination of bold scenic architecture, such as a five-metre mountain, and high-octane live performances, we delivered a high-impact experience that drove a 140% year-on-year increase in livestream views and generated over 16,500 leads. This project redefined the auto show platform as a dynamic world of authentic human interaction.