Award: CAMPAIGN CATEGORIES \ C08. Best Corporate Event

Brand Leadership Circle 2025 transformed Google’s first exclusive C-level gathering into an “Oscars-style” Hall of Honor. Facing the challenge of unifying the established authority of BrandZ with the youthful energy of YouTube Works, the strategy was anchored in the “Wave” metaphor. This concept served as a strategic bridge: commercially symbolizing the global momentum of Chinese brands, while culturally resonating with the Gen Z spirit of “making waves” (getting noticed). The event was hosted in Sanya to turn the global expansion into an intuitive, immersive journey of “riding the wave.”

• Day 1 (The Coronation): Focused on ceremonial prestige, featuring a “Lantern Road” arrival and the “Golden Wave Gala” on a dynamic “Ripple Stage” to honor brand navigators.

• Day 2 (The Inspiration): Shifted to innovation, featuring multi-ratio keynote screens mirroring real devices and the outdoor “YouTube Lagoon,” where guests activated personalized messages via interactive honor systems.