Award: PEOPLE/TEAM CATEGORIES \ P02. Best Event Marketing Team

Breaking the traditional “Landlord Trap” where Marketing spends and Leasing collects, the Langham Place team reorganized into a unified commercial engine. Facing the “Replacement Economy” and a market-wide footfall deficit, the team dismantled operational silos to form cross-functional “Drop Teams,” integrating P&L accountability, CRM acquisition, and tenant negotiation into a single workflow.

By shifting from a service model to a “Shared-Risk” partnership model, the team successfully offset event costs through direct revenue participation and decoupled sales growth from traffic volume. Despite a challenging macro-environment, this integrated approach delivered a +37.8% sales surge and +169% CRM growth. This entry defines a new standard for retail real estate teams: evolving from passive support functions into active cultural producers that drive measurable commercial yield.