Award: CAMPAIGN CATEGORIES \ C07. Best Content Marketing

Cirque du Soleil’s return to Hong Kong with its KOOZA production required a content strategy capable of reintroducing a global entertainment icon to a city that had not seen a Cirque show in seven years. The challenge was not only to sell tickets, but to build cultural relevance, spark emotional connection, and create content that would travel across Hong Kong and the Greater Bay Area. Over 54 days, the Big Top welcomed 127,596 attendees and sold more than 129,000 tickets. The event achieved a 93% satisfaction rate and generated HK$258.75 million in marketing value, demonstrating the power of content to drive both cultural and commercial impact.