Award: CAMPAIGN CATEGORIES \ C06. Best Cause-Related Event

JD Health transformed a single public venue into a time-based, evolving health experience addressing both World Heart Day and World Mental Health Day. Within one spatial structure, the environment shifted from rational, data-led heart health awareness to emotional release and mental well-being—allowing two distinct narratives to unfold without rebuilding the site. Bio-sensory art and spatial storytelling translated complex, often abstract health knowledge into intuitive, approachable experiences, making invisible physical and emotional states tangible and shareable. This artistic de-medicalization reduced psychological distance to healthcare topics while reinforcing JD Health’s role as a human-centered, technology-enabled service platform.