Award: CAMPAIGN CATEGORIES \ C05. Best Business Solution

Google’s partnership with the ICC Women’s World Cup was designed as a business solution, not a sponsorship. Addressing the visibility gap in women’s cricket, Google deployed a unified “One Google” ecosystem integrating Gemini, Pixel, Google Pay, Android and YouTube into a seamless Fan Companion experience. Live AI pitch analysis, real-time player insights, smartphone-shot broadcast segments, and gamified payment integrations transformed product utility into a form of live cultural participation. With a $3.8M investment, the five-week tournament generated 200M+ reach, 100M+ projected Tick Squad engagement, improved Knowledge Graph depth for women cricketers, and increased Gemini usage during match days. By embedding technology directly into broadcast, stadium, and digital touchpoints, Google shifted from advertiser to infrastructure partner. The result was measurable ecosystem growth, product validation at scale, and a scalable model for technology-led equity in global sport.