Award: CAMPAIGN CATEGORIES \ C04. Best Brand Experience - B2C

Samsung Space to Dream at Vivid Sydney was a large-scale interactive, immersive light, sound and art experience that invited visitors to explore the possibilities of dreaming. Running for 23 days in Darling Harbour as part of the festival’s Light Walk, the experience transformed the waterfront with three iridescent, floating waterfalls displaying surreal dreamscapes created in collaboration with award-winning artist-director Chloe de Brito and musician Milan Ring.

Visitors were invited to interact through multiple zones, including the Dream Generator where they could use the latest Galaxy S25 series and Galaxy AI tools to co-create the visuals on the installation and capture dream-like portraits. The experience positioned Galaxy AI as not just a productivity tool, but as a technology for reclaiming freedom and chasing life’s bigger possibilities, inspiring Australians to dream and turning audiences into advocates for Samsung Galaxy AI.