Award: CAMPAIGN CATEGORIES \ C01. Best Arts, Cultural & Entertainment Event

Cirque du Soleil’s return to Hong Kong with its KOOZA production, and choosing HK as the first stop in Asia, was a major cultural moment for the city. After a seven-year hiatus, the iconic Big Top transformed the Central Harbourfront into a pop-up cultural district, delivering 64 performances over 54 days, and welcoming 127,596 attendees. The production showcased 54 international artists, a live musical score, and more than 1,200 handcrafted props, creating an immersive artistic experience. The event achieved a 93% satisfaction rate and generated HK$258.75 million in marketing value, demonstrating strong public appetite for world-class cultural programming.