Award: CAMPAIGN CATEGORIES \ C22. Best Immersive Experience

Chengdu IFS (CDIFS), with UCCA and international artists, co-created the “Everyday Sparkles” multi‑sensory city-anchor project to defend its market leadership amid intensifying competition, slowing luxury category and constrained budgets. Transforming the mall into a city‑level cultural destination, the project integrated immersive installations, interactive sound, puppet parades, and shadow plays to drive vertical footfall, strengthen emotional connection with the city, and extend dwell time. A precisely targeted media strategy amplified impact across mass, art‑focused, and tourist audiences through national media partnerships, KOL/KOC co‑creation, and high‑visibility transport advertising. Meanwhile, lifestyle activations, tenant collaborations, and direct conversion mechanisms ensured cultural engagement translated into retail performance. Delivered in just nine weeks, the campaign achieved exceptional RESULTS: 7.44 million visitors, strong sales growth beyond luxury categories brining 29,626% ROI, 161+ million news exposure, elevated brand leadership nationwide, and measurable contributions to both the mother group Wharf’s portfolio and Chengdu’s inbound tourism growth.