Award: CAMPAIGN CATEGORIES \ C18. Best Festive Experience Event (NEW)

Gifting during Christmas is a big deal in the Philippines. So, Nutella decided to use our jars, and turned this humble spread into the symbol of love and connection during the holidays, and created an unforgettable experience for everyone who stopped by.

All aboard The Nutella Express. A 3-day activation where everyone who stopped by got the chance to receive a personalized Nutella jar. Guests just had to purchase a jar, give it to our team, and waited to be called to the train window, turning a simple transaction into a fun and memorable experience.

With personalization at the heart of the activation, Nutella is able to elevate itself from being a well-loved spread to a personal and unique gift. Together, these elements came together and positioned Nutella as a meaningful part of the Filipino Christmas.