Award: CAMPAIGN CATEGORIES \ C13. Best Engaging Event

“Fund My Crazy” was a high-impact campus innovation program designed to bridge the gap between “wild” student creativity and real-world execution. The campaign tackled the challenge of scaling the evaluation of 29,349 nationwide entries by deploying a custom multimodal AI system to identify the most original solutions to localized campus problems, from “robotic trees” to “Xerox machine panic.”

The strategy centered on an intensive three-day immersive journey—mentorship, action-oriented prep, and a high-stakes grand finale at Mood Indigo, IIT Bombay. Supported by a network of 1,500+ Gemini Student Ambassadors and a jury of top-tier creators, the program turned abstract concepts into structured business models.
The campaign achieved unprecedented engagement, with 10finalists sharing a 1Crore fund, ensuring that no bold idea went unrewarded. Driven by the Under25 Agency, the initiative saw 94% of submission volume originate from student networks, successfully establishing Google Gemini as the essential platform for student-led innovation in India.