Award: CAMPAIGN CATEGORIES \ C13. Best Engaging Event

The Magnum Couture Lounge at the Lakmé Fashion Week was designed as a sensorial, couture-inspired experience where ice cream became a luxury accessory. From the Dipping Bar ritual to the fashion-driven set design, every touchpoint invited guests to style, personalise, and create content, turning the space into a creator-first playground. The immersion peaked with the Pistachio Launch, a flavour reveal engineered for virality, where the aesthetics, pacing, and celebrity presence triggered one of LFW’s most reposted moments. The impact extended beyond the event, with Magnum surpassing Lakmé Fashion Week itself on Google search trends during the activation period. By fusing luxury cues, sensory theatre, and high-shareability, the experience made Magnum the most talked-about brand of the season, driving exceptional footfalls, content, and recall.