Award: CAMPAIGN CATEGORIES \ C12. Best Employee Engagement Event

This campaign set out to modernize how its Brand communicates its brand philosophy by turning employees into the storytellers, not just the audience. Launched in June 2025, the campaign engaged more than 200 employees across 25 countries by year-end. The program produced 70+ pieces of employee-created content and generated more than 133 million cumulative views. In November 2025, a campaign highlight video appeared on a large digital billboard in New York’s Times Square.

The impact was also cultural. Employees began to describe “Life’s Good” less as a corporate line and more as a value they could live and share. Seeing their own everyday moments featured as part of the brand story strengthened pride and emotional connection, and it helped communicate the philosophy with credibility.