Award: CAMPAIGN CATEGORIES \ C12. Best Employee Engagement Event

SAP dcom was designed as a large-scale internal conference to help employees clearly understand and internalize SAP’s strategic shift to “AI First, Suite First.” Facing a complex agenda and a diverse workforce of over 3,000 employees, the core challenge was not scale, but clarity and engagement. Through a modular stage system, AI-enabled content, and highly accessible interaction formats, abstract strategy was translated into tangible, relatable experiences. Rather than passive listening, employees actively engaged with SAP’s vision, tools, and future direction. The event successfully aligned more than 3,000 employees around a shared strategic understanding, strengthened confidence in execution, and reinforced SAP’s organizational readiness for its next phase of transformation.