Award: CAMPAIGN CATEGORIES \ C10. Best Creative Idea

To launch its “Tennis 2.0” era, FILA Kids needed a creative concept that elevated children’s sportswear to high-fashion status. The challenge was overcoming typical “childish” event tropes while executing within Beijing’s massive Diamond Court. The winning creative idea, “Rising Ace,” treated children’s athletic dreams with serious, awe-inspiring gravitas.

Instead of fighting the stadium’s scale, the execution utilized it as a canvas. A raised, 3D tennis court stage featured advanced projection mapping, seamlessly transitioning from a high-fashion runway into the Diamond Cup’s opening ceremony. The narrative paid homage to tennis legend Suzanne Lenglen, connecting brand heritage with future aspirations.

This sophisticated, modern approach successfully broke category conventions, delivering a visually spectacular event that went viral and firmly established FILA Kids as China’s premium fashion sports brand.