Award: CAMPAIGN CATEGORIES \ C10. Best Creative Idea

CHKC Car Boot Christmas Market 2025 reimagined the festive market as a contemporary, culture‑led harbourfront experience. Held over 10 days during the Christmas and New Year period, the event attracted over 220,000 visitors, achieving a 30% YoY increase in footfall and strengthening CHKC’s position as a key festive destination.

Partnering with Hong Kong street culture and woodcraft collective Start from Zero, the market featured more than 100 curated local and overseas brands, supporting small businesses and creators while transforming the podium into a vibrant lifestyle hub. The campaign generated strong social buzz, earned media visibility and collaboration across tenants, reinforcing CHKC’s ability to drive traffic during the highly competitive retail season. It also showcased our commitment to creativity, sustainability and community engagement, ensuring the market stood out as a highlight of the holiday period.