Award: CAMPAIGN CATEGORIES \ C11. Best Digital Experience

At Auto Shanghai 2025, Nissan redefined digital brand engagement through a fully integrated ecosystem that united stage, screen and mobile into one seamless journey. Anchored by the debut of the Frontier Pro PHEV and the China‑made N7, the activation transformed technical innovation into emotional immersion. A WeChat‑native Mini Program acted as the booth’s operating system, gamifying exploration and capturing first‑party data via poster creation, gift redemption and personalised journeys. Synchronised multi‑screen storytelling, mixed‑reality VR experiences, immersive digital zones and programmatic content control elevated the visitor journey from passive observation to active participation. This digital‑first approach positioned Nissan as a pioneer in automotive experiences, setting a benchmark for measurable, human‑centred engagement.