Award: CAMPAIGN CATEGORIES \ C03. Best Brand Experience - B2B

The Art of Travel repositioned Plaza Premium Group—previously known mainly for airport lounges—into a premium, tech-driven 360-degree airport hospitality leader. The campaign expanded PPG’s B2B ecosystem across 10 regions, engaging 350+ partners and generating 380+ qualified corporate leads. Leveraging AI storytelling, VIP experiences, and launching BEYOND FIRST, it deepened partnerships and unlocked new revenue streams beyond traditional hospitality. Key activations spanned Central Hong Kong to events in the Philippines, Cambodia, Toronto, Taipei, and Rome, strengthening presence in banking, luxury, and telecom sectors. Exclusive premium lifestyle partnerships and innovative WhatsApp engagement connected with partner client bases enhancing CRM and expanded B2B2C channels. Together, these efforts delivered 14% B2B revenue growth and cemented PPG as a leader in immersive, technology-driven B2B brand experiences across industries.