Award: CAMPAIGN CATEGORIES \ C03. Best Brand Experience - B2B

India may call YouTube the new TV, but in Mumbai’s boardrooms, legacy screens still dominate decisions. When YouTube Brandcast returned to India — one of only three global editions alongside the United States and South Korea — the mission was clear: shift mindset, not just awareness.

Built around #There’sOnlyOneYouTube, Brandcast 2025 transformed 700+ senior marketers from spectators into participants. In four hours, 500+ leaders created and shared Shorts, 450+ explored AI-powered content tools, 800+ engaged in live commerce simulations, and 2000+ AI visuals were generated onsite.

This wasn’t a presentation. It was immersion.

By translating culture, creators, commerce, and AI into lived experiences, Brandcast didn’t position YouTube as an alternative to television — it redefined how India’s C-suite experiences media.