Award: CAMPAIGN CATEGORIES \ C14. Best Event Production

In 2023, Chinajoy made a return to the digital entertainment stage at the Shanghai New International Expo. Taking the spotlight at this event was TCL CSOT, who unveiled their groundbreaking exhibtion area. Collaborating with industry powerhouses, they presented an impressive array of 31 cutting-edge technology products, all designed to push the boundaries of e-sports displays and their significance in the ever-evolving landscape of technological transformation.

TCL CSOT, seamlessly immerses attendees in a visionary “Screen Universe.” Themed “Inspire Greatness” and under the banner “TCL Screen Universe – Display your True Power,” the exhibit encourages unlocking gamers’ potential through cutting-edge displays, creating a captivating journey of experiential exploration.

Showcasing innovative e-sports displays and strengthening their leading role in the screen industry. They captured Generation Z’s imagination, solidifying TCL CSOT’s brand image and securing their leadership position. These results underscore the effectiveness of their creative approach and strong connection with the audience.