Award: CAMPAIGN CATEGORIES \ C06. Best Business Solution

Google Marketing Live China is a dynamic and targeted initiative aimed at empowering Chinese brands with the tools and strategies needed for global market penetration. It is the first China B2B offline tentpole moment in 3 years. The biggest challenge of this event is to restore our customers’ confidence and demonstrate that Google can be their best assistant.
A series of carefully designed sessions and meeting experiences divide our core narrative into layers, progressively engaging our guests. Through these layers allocated into the guest journey, we gradually instill our core objectives into our guests and facilitate direct Sales Engagement with smooth logistics & flow to collect user signals to inform business decisions.