Award: CAMPAIGN CATEGORIES \ C34. Best Trade Show/Exhibition/Conference

Lotus, an automotive innovation leader, unveils a new era at the Shanghai International Auto Show with the brand proposition “”FOR THE DRIVERS.”” Focused on the driver, it embodies the legacy of advanced racing aerodynamics and the electric vehicle era. The Lotus booth, vital for offline interaction post-pandemic, serves as a crucial link between Lotus and the public.

With the core concept “”an iconic Lotus experience,”” our exhibition booth immerses guests in Lotus’s essence. Every design action and presentation emphasizes targeted positioning, value expression, and distinctive British characteristics for an unforgettable experience.

Key messages: “”FOR THE DRIVERS,”” “”75 YEARS,”” and brand pillars—TECHNOLOGY, LOTUS WAY, and HERITAGE—are communicated in a Lotus customer journey, narrating technology, performance, and rich heritage.

Categorized as WOW, CURIOSITY, and CONVERT AND RETAIN, the journey impresses with first impressions, engages through products, unfolds a traditional immersion, and builds brand loyalty through data acquisition.