Award: CAMPAIGN CATEGORIES \ C31. Best Retail/Mall/Pop-Up Event

This event marked a significant milestone as the first major automotive studio launch post-pandemic, where the Genesis brand was seamlessly woven into the fabric of the city, culminating in a captivating story at the Genesis Experience in Beijing. Breaking away from conventional launches, we collaborated with a renowned Chinese multimedia artist to create a spectacular performance.

Our creative vision extended beyond the studio’s walls, using projection mapping on its exterior to narrate a comprehensive brand story. This unique and dynamic approach garnered universal acclaim in the media and a substantial footprint on Chinese social media platforms, translating to an impressive PR value of RMB 703M. Our efforts not only put the spotlight on the studio but also shone a brilliant light on the entire city.