Award: CAMPAIGN CATEGORIES \ C24. Best Media Event

The new ID.4 Press Event was the most innovative media event. Our challenge was that we could not invite many people to physical event because of the pandemic. So, we had to also engage the audience watching live streaming, and make the presentation easy to understand. We took the learnings from digital events we have done during pandemic, and implemented it to physical event to create effective hybrid event, such as the use of animations to highlight key phrases of presentation, and also creating immersive experiences. Moreover, we reduced the amount of waste as much as possible. Result shows that we were able to communicate the message effectively. After the event, client didn’t get many questions about presentation content because they understood very well (and asked other questions that were deeper). Also, audience from digital events were highly engaged. We got 80 likes from approx. 300 viewers.