Award: CAMPAIGN CATEGORIES \ C15. Best Game Changer

Our brief was focused on two key aspects: Increasing digital presence and to continue to build brand awareness. With more brands moving to online launches/event, how can TCL still stay relevant yet stand Great amongst the crowd.

The creative theme “Inspire Greatness” acted as a catalyst, by enabling viewers to be Inspired and fascinated by TCL products and how these products can allow them to do Great in their daily lives. This was all put together with a great script, an assemblement of relatable speakers, casts, great cinematography, stunning sets and not forgetting ultra sleek post-production,

This virtual launch, was more than just an product launch but rather a mini theatrical movie that was not only easily understandable by the viewer, but also kept them in their seats thirsting for more!