Award: CAMPAIGN CATEGORIES \ C09. Best Cost-Effective Event

Philips Lighting believes that light is essential for people to see clearly, live well and enjoy life. It’s all about bringing home the magic of light. On a small budget, we’ve free pitched several iconic places to create customized lighting performance, varied from city landmarks – The Bund to Shanghai aged villa, to coffee shops and young-targets-oriented flexible shared space. Through product bartering and professional lighting designs, we helped owners and customers “Turn On Their Ideal Living” – fully demonstrated the key functions of Philips lighting products under different living scenarios (to see well, function well and feel well) while drastically reducing our cost. The campaign has significantly increased the household numbers during the campaign period and has achieved a great result in mass communications through these lighting renovation cases and before/after comparisons, successfully enhancing the brand preference and expanding the market share in the field of consumer lighting.