Award: CAMPAIGN CATEGORIES \ C08. Best Corporate Event

The Google Developer Summit (GDS) is one of Google China’s most important annual flagship events. Introducing new platforms and products enhances Google’s position in the Chinese technology sector. Leverage Google’s commitment to the billions of Chinese users and its helpfulness to enable developers to succeed. More profoundly, empower the community to code and shape a better future together.

To reunite by completing a FIRST in-person reunion event with a comprehensive yet impactful brand experience after three years.

To strengthen the Chinese developer community by embarking on a developer-oriented journey with a hybrid event experience-driven format. To develop new dimensions and engagements for GDS, in the most adaptive and flexible branding identity approach.

As a result, we raised developer awareness of Google as a helpful brand and successfully increased widespread industry recognition and presence through offline and online platforms.