Award: CAMPAIGN CATEGORIES \ C08. Best Corporate Event

When Salesforce faced hosting a hybrid World Tour event with an in-person audience of thousands in Sydney immediately after a new round of COVID lockdowns was lifted, there was no knowing what would happen or who would engage. Therefore it had to be flawless in execution, representative of Salesforce’s iconic brand, including equality, sustainability and innovation values, and above all, it had to be mind-blowing to attract people out of their homes.

The agency reimagined the entire event format for a truly hybrid audience, including custom building the industry’s largest keynote screen, which curved around the audience and integrated the virtual audience digitally, creating a fully immersive experience. Exhaustive attention to detail regarding COVID safety measures, accessibility options and sustainability, including the industry’s most thorough RA testing regime, Auslan, live captions, epilepsy trigger checks and braille staff tee-shirts, helped make World Tour a massive success in apprehensive times.