Award: CAMPAIGN CATEGORIES \ C08. Best Corporate Event

Known as the “Coachella for Accountants”, after a three-year hiatus, Xerocon embodied a corporate brand experience and activation on a global scale, with activations across London, New Orleans, to Sydney. With 18 activations, over 60 educational sessions across 12 stages and three cities, each element of the three events were curated for the accounting and bookkeeping community to create a renewed community connection, cultative fresh ideas, celebrate achievements, and create a new outlook, after a tumultuous three years of the pandemic. Xero’s annual partner conference was a global gathering place for the Xero ecosystem to meet and share ideas and new technologies, fostering community and empowering partners to grow their practice.