Award: CAMPAIGN CATEGORIES \ C06. Best Business Solution

To promote Yahoo TV’s “Virtual Production” with campaign thinking that triggers talkability, and encourages brands marketer to use it.
We present them Yahoo TV Metaverse co-creation lab, to challenges the limitations of virtual production, by inviting various brand marketing people to the studio for an immersive experience, and feel its attraction. We completed 3 brand presentations within 8 hrs., by using live draw to determine the topic. Using the 1200 different combinations, we were able to produce everything on air, no post production work necessary. The execution drew praise and notice within the industry and brought in numerous new collaborations.