The sales department had rebranded to include the NBCUniversal portfolio as part of its commercial offering. There was a need to drive awareness of this new offering to senior marketing and advertising decision makers in APAC.
By elevating the main content pillars of the NBCU brand, we created an immersive brand showcase experience that would engage this audience.
Guests were welcomed with a red-carpet entrance, character-based cocktails and life-size Minions. Content previews, innovation and partnership offerings were presented by NBCU’s senior management and talent on a larger-than-life screen centered around themed activities from a racing car simulator, to football activation, interviews, and food and drink throughout the evening. Wrapping up the event was a chance to win grand prizes, with life-size Puss in Boots bidding guests farewell.
There were +200 attendees, and 30 meetings locked in. +90% of attendees had a better understanding of the NBCUniversal portfolio post event.