Award: CAMPAIGN CATEGORIES \ C04. Best Brand Experience - B2B

The Singapore Grand Prix returned to our shores after a 2-year absence, thanks to the pandemic. As a sponsor of the Aston Martin Aramco Cognizant F1 team, Peroni celebrated the return of the night race by bringing the nightlife back to Clarke Quay. Peroni presents: ‘Back with Passion’, an event that combined the passion of racing with the nightlife. With an event space designed specifically for consumers to have a 360º experience, it featured the official Aston Martin F1 race car which allowed consumers the opportunity to get up close to an actual race car which is rare even for those who were physically at the race, a double storey DJ booth and bar, along with a social activation that let visitors use the plans they’ve cancelled in the last 2 years as currency for free pints of Peroni — the first beer brand in Singapore to do so.