Award: CAMPAIGN CATEGORIES \ C31. Best Sustainability

In a novel effort to bring sustainability into the spotlight, the Summer Egg Fun Campaign, an innovative green initiative, was launched at Tsz Wan Shan Shopping Centre last summer. Leveraging the ubiquity of egg cartons as simple daily essentials in every household, audiences explored public conscious on sustainable practices through creative expression. The initiative’s centerpiece was a Forest-themed Art Gallery crafted from used egg cartons and recycled materials, created in collaboration with renowned Japanese egg brand Freds and green artist Agnes Pang – all within the mall’s Sky Garden. Through this bold and inventive concept, audiences were offered a unique chance to explore sustainable practices while appreciating creative expression through repurposing everyday essentials.