Award: CAMPAIGN CATEGORIES \ C27. Best Public Event

The COVID situation in HK was rapidly evolving along with the regulations of what was allowable. Adaptable planning that would conform and adjust to ensure the best possible outcomes for the exhibition.

To Showcase how The Hong Kong Jockey Club and the HK community have progressed alongside each other, through good times and challenges over the past 25 years. And also reinforce the Club’s significant contribution to HK across racing, entertainment, community, and charitable contributions.

Above all our goal was to entertain and educate by threading a complex story into an enjoyable easy to understand exhibition that would not gloss over the facts, allowing guests to deep dive into information of interest to them without being daunting to the newcomer. Through interactive exhibits, visitors explored the Club’s moments of excellence, world-class racing, landmark projects, and people stories behind the Club’s community contributions.