Award: CAMPAIGN CATEGORIES \ C27. Best Public Event

After living in constant vigilance for over two years due to Covid-19, people in Hong Kong deserved a big party when the stringent anti-epidemic measures were finally relaxed in Q4 2022.

To celebrate the return of liveliness to the city and to help its tenants regain businesses, Lee Tung Avenue organised the LTA CHRISTMAS DISCO for the public to get together and have a good time with their loved ones and friends. The giant mirror ball of the campaign, the biggest-ever in Asia, instantly became an icon of festivities in town. The great diversity of programmes, including an open dancefloor for families as well as pet owners and their pets, drew consumers of all age groups and backgrounds, and helped generate business opportunities for LTA’s tenants. Through a disco-themed dance contest, the campaign also supported LTA’s longstanding effort to promote arts and cultural development among the younger generation.