Award: CAMPAIGN CATEGORIES \ C17. Best Health & Wellness Event

To promote wellbeing and foster a lifestyle of low carbon impact, Link inspires locals to reconnect with the beauty of their city while making healthy and sustainable lifestyle choices. Through the Shatin Outing campaign, engaging and creative events nurture a sense of positivity that celebrates cultural heritage in an interactive way. With hipster appeal added into the mix, a local bike tour event offered an unprecedented way to explore Shatin, including leisurely travel through the district and a taste of its iconic historical sites, public housing estates, characteristic food stalls, and IG spots that boast local culture. Sha Kok placemaking initiatives were also promoted. To further boost togetherness within the area, students from both primary and secondary schools were invited for some creative fun at mushroom painting exhibitions and workshops, fostering strength throughout each neighbourhood as one big family tied under one cause that truly benefits everyone’s wellbeing.