Award: CAMPAIGN CATEGORIES \ C16. Best Gamification

Link’s ingenious “T Town The Sweet Whereabouts” campaign leveraged the O2O trend and integrated cutting-edge interactivity and NFT rewards, to create a captivating gaming experience for audiences. By embracing appealing features of gamification and forming strategic partnerships, this initiative was able to pique the interest of locals resulting in a buzz that spread throughout town. With its entrance into this groundbreaking NFT and metaverse realm, customers are offered a unique opportunity to be at the forefront of their shopping experience. Unprecedented engagement was driven between tenants, consumers, and mobile gamers through immersive “Play-To-Earn” activities – testing players’ agility with 3 fast-paced in-mall challenges that awarded them exclusive NFTs upon completion.