Award: CAMPAIGN CATEGORIES \ C18. Best Hybrid Event

On November 10th, 2022, Genesis Motor China announced it new brand vision “Essence Elevated” towards carbon neutrality and a full electrified model range.

To embody this vision and express it in the most sustainable way, we imagined, designed, and produced a never done before event synchronizing a live show in the metaverse with a real life show in Suzhou. We also produced a 15-minute brand vision film and the brand permanent presence in the metaverse through a meta retail studio.

We are honored to be partner of Genesis again to create this one-of-a-kind event and enter the Metaverse together with Genesis!