This five-month campaign needs to embody brand and sub-brand push. It is crucial to maintain a high-end focus on the brand and target audience. The campaign is divided into four stages: Sophisticated Luxury by Maybach, Performance Luxury by AMG, Pioneer and Progressive Luxury by Mercedes-Benz & Mercedes-EQ, and Adventurous Luxury by Mercedes-Benz G-Class. There’re four space design changes, with over 21 cars on display. In addition to using the Facebook chatbot to operate consumer experiences, a series of interactive activities are planned in the campaign, including press conferences, new car launches, dealer conferences, car owner’s nights, and the weekend camping market, etc., targeting media, car owners, and department store passers-by.