Award: CAMPAIGN CATEGORIES \ C36. Innovative Use of Virtual Platform

CP BOLOGNA Created the seamless integrated marketing offline to online and throw the fan meeting party on METAVERSE that brought you the worthy experience party where you can customized your characters, enjoy activities and interact with your idol wherever you are.

Moreover, It is not only to create the best experience for consumers, but also to generate the most product sales growth in the history of CP Bologna.

EVIDENCE OF RESULT :

– 3,000 exclusive fan meeting seats were fully booked within 2 hours

– Campaign hashtag was tagged on twitter for more than 1.5M times in just 30 minutes

– Reaching No.1 Twitter trends in 3 countries (Thailand, Vietnam and Singapore)

– Reaching No.3 Worldwide Twitter trends

– The product sales reached the highest number of its sales history